Google has repeated innumerable times over the years that using its AdWords paid advertising program doesn’t help with SEO, has no impact on a site’s organic rankings, and is completely separate from SEO and organic rankings. So isn’t this Google ad just a little bit confusing?

That’s a search for blog seo and the first ad is a Google ad for a program called Google Engage. Don’t know what that is? It’s a Google program aimed at webmasters, SEOs, etc., that encourages them to get their clients using AdWords.

In other words, Google’s ad basically says, “AdWords can help with blog seo.”

That same ad shows up on other SEO-related searches, including seo itself.

Google is targeting SEO terms and using a landing page URL — www.google.com/seo with “seo” in it to promote an AdWords program. Is that not deceptive? Does it not give the impression that AdWords actually is related to SEO and that, if you want to learn about SEO, AdWords is a way to do that?

Ironically, that landing page URL leads to a “404 Not Found” page, which seems to be the only thing that makes sense in all of this.

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Tags: Seo