What are you doing for the environment, for social movements, and your local economy? The subject of sustainability has been discussed for years, but recently sustainable business practices have come to the forefront of consumer attention. What you sell, how you sell it, and to whom you sell your products will be an issue for your marketing in 2010.

What is sustainability? It is more than just using resources wisely to be able to endure and support your business for long-term growth. Generally, there are three aspects to sustainability: Environmental, Economic, and Social. A sustainable business is one that has employed strategies to protect and support all three aspects.

Why Marketing Sustainability is Important

How does sustainability affect your marketing practices? Consumers are environmentally conscious, and they want to buy from businesses who think like them. Thus, marketing sustainability will be important for businesses that want to keep or attract consumers with mindsets toward the environment, social issues, and economic growth.

A report by PricewaterhouseCoopers shows key findings that are pertinent to sustainable business practices. Almost half of those polled stated that environmental protection is more important that economic growth. 40% of consumers purchased goods and services from companies that they thought had good political or social values.

More interestingly, two-thirds of those who took the survey stated that despite a tough economy, they have purchased green products in the past, and they plan to continue or increase spending on green products in the future.

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Tags: Business, Changing Business